Sometimes you need to dial your brand tone of voice up and down, like adjusting the settings on this amp. (Photo by Brett Jordan.) Education is one sector where you’ve got to get the tone right. Budgets are tight, pressure is intense and trust is essential. Equally, overstretched school leaders will soon lose interest if
“We’re optimizing our workflows to deliver value-added solutions.” What’s your gut reaction to this sentence? Does it inspire you to find out more, or even open your wallet? I’m guessing the answer is no. It’s full of meaningless corporate buzzwords. Still, these kinds of management buzzwords are everywhere. Businesses often use corporate buzzwords to sound more
Freelancia Jargon Buster Click here for a FREE guide to the marketing terms used in this fantasy blog. The Journey Continues… After your unfortunate derailment at the Wishful Thinking Waterfall, you skirt the edge of Hubris Hill and spot the summit Above the Fold looming like an impending deadline. You camp at the foot of