Digital Marketing Packages for Small Businesses

Trying to put yourself out there but stuck staring at a blank page? Get unstuck and build marketing momentum with digital marketing packages designed with and for small local businesses in Sheffield and beyond.

These packages grew out of conversations with coaches, tutors, wellness practitioners and other small business founders. Combining strategy, messaging and content with done-for-you and done-with-you options, these packages work hard to get your marketing snowball rolling.

One-off digital marketing startup packages for small businesses

You want to get your marketing off the ground. Perhaps you lost motivation, ran out of steam or never really got started. Send procrastination packing and boot out impostor syndrome with packages that give you the clarity, confidence and focus needed to attract your dream clients or customers. 

Solo Founder Kickstarter: £180

Not sure where to start with marketing your business? Prioritise your business marketing plan with this package designed for solo founders who are just starting out. You’ll come out with a step-by-step plan to help you find your first clients or customers.

  • 60-minute messaging strategy session: get clear on what makes your business stand out, who your audience is and how to reach them.

  • 1-page bespoke messaging action plan: a step-by-step guide to getting your marketing on the right track

  • Your choice of: 2-week social content calendar, web copy audit OR 3 SEO blog outlines 

Find Your Voice: £300

You’re unique. One in 8.3 billion, in fact. Does your brand reflect this? Or does it sound like every other wellness, healthcare or education business? (Or even, like every other homepage written by ChatGPT?) With this package, we’ll uncover your brand’s unique voice: a voice your audience won’t forget.
  • 60-minute messaging strategy session: dig deeper into what makes your audience tick, how your competitors are speaking to them and how to refine your message.
  • 1-page bespoke messaging action plan: ensure your message is getting through to the right people and helping you stand out from competitors.
  • Brand tone of voice questionnaire and guidelines: find a voice that sounds like you, fits your brand and helps you shout out about your business with confidence!
  • Web copy audit, focusing on brand tone of voice
  • In-depth rewrite of one web page or profile, in your new brand tone of voice

Tell Your Story: £450

Every business has a story. And your audience wants to hear yours! Why? Stories help us make sense of the world and reinforce our decisions. Your audience needs to hear why you are the perfect fit for their problem. Storytelling builds trust, and people need to trust you before they will buy from you.
  • 60-minute messaging strategy session: we’ll explore how to use compelling narratives to strike a chord with your audience.
  • 1-page bespoke brand storytelling action plan: your guide to telling the stories that bring your brand and your ideal customer together
  • Brand tone of voice questionnaire and guidelines: a voice that reflects your story helps build trust and makes your brand recognisable.
  • In-depth rewrite of one web page or profile, focused on your unique story.
  • Your choice of: 3-email welcome sequence, 5 SEO blog outlines OR 1-month social content calendar

Monthly digital marketing services for small businesses

Local SEO Starter: £200/month

Did you know you can set up a Google Business Profile even if you don’t have a shop front? This is the one change I made that really made a difference to my local SEO performance. Get found in your local area with blogging and business profile optimisation combined in one powerful package.

  • Strategy sessions as needed (up to 1 per month): We’ll start off with an in-depth discussion of how best to promote your local business online. Later sessions focus on reporting, reviewing and updating your local SEO strategy.
  • Google Business Profile optimisation: help your business be found online and on Google Maps by people in your local area
  • Google Business Profile updates as needed: keep your profile relevant and useful, while signalling to Google that you’re on top of your game
  • Monthly blog post (600 words): start to build local SEO authority with topics people in your local area actually care about

Grow Your Audience: £350/month

Recently, I helped a client double his website traffic in three months through blogging alone. Imagine if he’d combined this with social media! Which made me think… why not make it easier to use blogs and social posts together by combining them in one package?
  • Monthly strategy session: come armed with all those awkward questions people ask about your business. We’ll answer them in your blog. 
  • Two monthly blog posts (up to 600 words): a consistent blogging schedule helps improve your performance in search engines, while keeping your audience informed about why you are the best in the business.
  • Weekly LinkedIn or Facebook posts OR DIY monthly content calendar: Social media is another great way to drive traffic to your website, promote your blogs and point interested prospects in the right direction!

Connect with your audience: £500/month

So you’ve grown your social media following and your blogs are helping people find your website. But what do you do about all those people who’ve shown an interest in your business but aren’t ready to buy yet? A newsletter is a great way to show your value by sharing useful content and reminding them what makes your business brilliant.
  • Monthly strategy session: behind every great piece of writing is an even better piece of thinking.  We’ll bring together your expertise on your business with my writing skills. 
  • Two monthly blog posts (up to 600 words): show your audience they can trust you by answering all their questions related to your business. 
  • 2 LinkedIn or Facebook posts per week OR DIY monthly content calendar: make the most of those blog posts by letting your existing audience know about them! 
  • Monthly email newsletter for your audience (up to 250 words): Don’t let all this good thinking go to waste. Your mailing list deserves helpful content too (especially if it convinces them to choose your products or services)!

More digital marketing services for small businesses

Copy and content writing services for small businesses

  • Blogging: build trust and credibility with your audience, and help new audiences find you through search engines
  • Newsletters: grow your own community of interested leads and loyal customers who will advocate for your brand
  • Web copy: guide visitors to your site through every step in the process, from finding out what you offer to reaching for that credit card
  • Case studies: inspire confidence with proof of your amazing work
  • Brochures: display the best of what your business has to offer
  • LinkedIn ghostwriting: grow your following and establish authority in your field

Contact me for a tailored quote

Can’t find the price of the service you need? Never fear! I’m always excited to hear about unique projects that don’t quite fit the usual marketing mould.

We wanted a flyer that would promote our business to potential clients. Amy made sure she really knew what our business was about – taking the time to look at our website and our social media so that her copywriting was just how we envisioned it to be. She was extremely professional and friendly and we are delighted with the finished product!

Jennie and Emma

Founders, Confidence First Tutors, Sheffield

Zoe Barlow

Cousellor, Shed Light, Sheffield

Wenjing Li

Founder, Early Mornings

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