Copywriting and Content Writing for Education
The education sector is going through something of an existential crisis. Budgets are squeezed. Staff are burnt out. Parents are questioning the system. Students are struggling.
You know your product or service can make a difference. The problem is that schools are inundated with offers from edtech companies, learning resource providers and well-intentioned schemes. To education leaders, it can feel like standing in a playground surrounded by children clamouring, “Pick me!”
Generic copy selling vague “solutions” isn’t going to cut through. You need a clear message, a memorable voice and stories that reflect the realities of education today.
Work with a copywriter who understands schools
With 15 years’ experience as a teacher, in the UK and internationally, I know a thing or two about what it’s like to work in the education sector.
I’ve been the teacher who rage-unsubscribed when yet another marketing email darkened my inbox and all I wanted was a free printable worksheet. I’ve also been the PSHE coordinator who thought, “Hmm, maybe…” when I heard about an enticing new subscription.
This empathy (and grammar nous) helps my education sector clients get their emails opened and read by busy school staff, their voice heard and their brand remembered.
“There’s no feedback from me – this is exactly the sort of thought leadership piece we’re looking for. Punchy, insightful, and fun!”—Sam Cartwright, Marketing Manager, now>press>play
Education copywriting and content writing services
Education email marketing
How do you inspire teachers and school leaders to open marketing emails? School priorities change over the academic year, so a little insider knowledge helps, as does empathy: understanding what might be going on inside overwhelmed school staff’s minds. Drawing on many years working in a variety of schools, I can write authentic, empathetic copy for email marketing to schools, from newsletters to nurture sequences.
Education SEO writing: web copy and blogging
Can your clients or customers find you easily online, through Google or other search engines? How about through AI search? All these algorithms are trying to give people the answers they are searching for, so your content and copy needs to provide thorough and interesting answers to questions people are asking about your organisation and your industry. Teachers are great at answering questions. Are you?
Education print marketing: brochures and leaflets
Do you meet your clients or customers in person? Do they need materials to take away and browse through? Make sure your brochures, flyers and leaflets keep singing your praises long after the event is over, with compelling educational copy.
I highly recommend Amy Nelson. She brought valuable education sector knowledge and a creative approach, helping us produce personable newsletters that achieved high open rates. Amy communicated clearly throughout and consistently delivered on time, an excellent person to work with.
Tilly Brooke
CEO, now>press>play
Amy kindly offered to support the Foundation by writing a series of blog posts, and they’ve been brilliant. Her writing is clear, thoughtful, and genuinely helpful — exactly the kind of content we want to share with our community. We’re really grateful for her time and contribution.
Ali Moore
Founder, Bemoore Foundation
We wanted a flyer that would promote our business to potential clients. Amy made sure she really knew what our business was about – taking the time to look at our website and our social media so that her copywriting was just how we envisioned it to be. She was extremely professional and friendly and we are delighted with the finished product!
Jennie and Emma
Founders, Confidence First Tutors, Sheffield
Latest Blog
Brand Tone of Voice in the Education Sector
In a crowded market, a memorable brand voice doesn’t just help you stand out from competitors. It also helps your audience understand who you really are as a brand. It’s difficult to make a connection with someone who doesn’t show their personality, and the same is true with commercial relationships. My latest blog explores how to fine-tune your brand’s tone of voice, with examples.
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hello@amynelson.co.uk
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Available between 9:00 am and 5:30 pm.
+44 (0)7979 503628
Based in Sheffield, UK
Open to the world
Sheffield, South Yorkshire
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