Sometimes you need to dial your brand tone of voice up and down, like adjusting the settings on this amp. (Photo by Brett Jordan.) Education is one sector where you’ve got to get the tone right. Budgets are tight, pressure is intense and trust is essential. Equally, overstretched school leaders will soon lose interest if
Which brand voices work in education marketing? Image by Richard Duijnstee from Pixabay Is your brand putting your audience to sleep like an old-fashioned history teacher? In education, how we say something is just as important as what we say. In a sector so close to people’s hearts, it’s important to find the right balance
“We’re optimizing our workflows to deliver value-added solutions.” What’s your gut reaction to this sentence? Does it inspire you to find out more, or even open your wallet? I’m guessing the answer is no. It’s full of meaningless corporate buzzwords. Still, these kinds of management buzzwords are everywhere. Businesses often use corporate buzzwords to sound more
Freelancia Jargon Buster Click here for a FREE guide to the marketing terms used in this fantasy blog. The Journey Continues… After your unfortunate derailment at the Wishful Thinking Waterfall, you skirt the edge of Hubris Hill and spot the summit Above the Fold looming like an impending deadline. You camp at the foot of
Are you making this common marketing mistake? Marketing can be a massive pain. When it starts draining your time, money, and energy, it’s easy to fall into common marketing mistakes, like wishful thinking. If you’re a small business, charity, or community organisation, you probably don’t have time or budget to spare. But without marketing, how
This is Scroll II in a series. Discover the first scroll here. Click here for a plain English guide to the marketing terms in this fantasy blog. Hamlet, a Helpful Village You’ve washed up in Clarity Cove on the shores of Freelancia. You walk towards the lights of a distant settlement. Here in the small village
What Plato, Sartre and doughnuts taught me about writing… Here are a few lessons from the world of philosophy that have helped me on my copywriting journey, beginning with the practical and ending with the philosophical. The Art of Philosophy and the Craft of Copywriting 1. Clarity is King, Queen and Monarch. It reigns supreme. What
Welcome to my first blog post. The idea: What if freelancing were a fantasy island? I hope it entertains you and perhaps offers some insight into the weird and wonderful world of freelance content and copywriting. Click here for a plain English guide to the marketing terms in this fantasy blog. Now, snuggle up with